Videos — UX RSS

What is UX Design?

Jose and Chris explain what UX Design is by working on the redesign of The Skool's website. If you have been curious about UX or want to see Jose do "his UX thing" this is an episode to watch. You'll also see how we design more effective landing pages by thinking about what our "users" challenges/pain points are, and then addressing this through messaging.

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I Am Not A Graphic Designer!

Yes, I said it. "I am not a graphic designer.” I am not the guy who makes your logo, I am not the guy who lays out your website, designs your marketing campaign. I don’t design identities, I don’t design style guides, I don’t create wireframes, I don’t create site maps. I am not a creative director either. I don’t manage creative teams, I don’t put together creative briefs. So what am I? I am a leader, strategist, teacher, a coach a facilitator, co-creator and partner. I don’t do things for you, I do things with you. I have a seat at the executive table next to the CEO and the board. I don’t mince words, I will tell you...

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How To Rule The Future: A Step-by-Step Guide For Creatives

In a galaxy far far away, in a time past, designers only used their gut to make creative decisions. They had to "feel it" before doing it. I was the same. All of this changed some years ago when I went to a lecture and book reading by author Daniel Pink at Art Center College of Design. During this lecture Mr. Pink gave an overview of what he believed was our destiny. Here is a taste: "The keys to the kingdom are changing hands. The future belongs to — artists, inventors, designers, storytellers, big picture thinkers. We will now reap society’s richest rewards and share its greatest joys."Daniel Pink, A Whole New Mind: Why Right Brainers Will Own The Future...

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