Jose and Chris continue the UX Series by working on a real Blind client. They answer audience questions and start by reviewing who the client is, their customer profiles (Done during a previous strategy phase) reviewing their current site and reviewing the competition. A must see episode as they continue the User Experience Series.
Chris Do is in Taipei and is able to catch up with his friend, Founder/CEO of Brand Partners and Co-Founder of PPaper Magazine.In this fourth video, Pao expands on why he thinks advertising is no longer relevant, especially if the product and consumer experience at the retail/web level are terrible.
Jose and Chris explain what UX Design is by working on the redesign of The Skool's website. If you have been curious about UX or want to see Jose do "his UX thing" this is an episode to watch. You'll also see how we design more effective landing pages by thinking about what our "users" challenges/pain points are, and then addressing this through messaging.
Yes, I said it. "I am not a graphic designer.” I am not the guy who makes your logo, I am not the guy who lays out your website, designs your marketing campaign. I don’t design identities, I don’t design style guides, I don’t create wireframes, I don’t create site maps. I am not a creative director either. I don’t manage creative teams, I don’t put together creative briefs. So what am I? I am a leader, strategist, teacher, a coach a facilitator, co-creator and partner. I don’t do things for you, I do things with you. I have a seat at the executive table next to the CEO and the board. I don’t mince words, I will tell you...