Videos — Clients RSS


What is UX Design?

Jose and Chris explain what UX Design is by working on the redesign of The Skool's website. If you have been curious about UX or want to see Jose do "his UX thing" this is an episode to watch. You'll also see how we design more effective landing pages by thinking about what our "users" challenges/pain points are, and then addressing this through messaging.

Continue reading →



Does Freelance Design Cause Brain Tumors?

I thought it did. And it forced me to find a solution for scope creep. I have a brain tumor!In the spring of 2004 I discovered that getting an MRI costs about $3,000 if you pay cash. I was suffering from constant pressure headaches and I immediately knew it had to be a brain tumor. I called UCLA Medical Center and booked an MRI!At the time my freelance practice was in full swing and I had promised a client that we would deliver an identity and web design project that had gone severely over budget and over scope.  I was overwhelmed juggling 3-4 projects at the same time!After all the drama of being inserted into a giant tube to scan my brain, the doctor gave me the news that there was nothing wrong with me. I was simply...

Continue reading →



How To Rule The Future: A Step-by-Step Guide For Creatives

In a galaxy far far away, in a time past, designers only used their gut to make creative decisions. They had to "feel it" before doing it. I was the same. All of this changed some years ago when I went to a lecture and book reading by author Daniel Pink at Art Center College of Design. During this lecture Mr. Pink gave an overview of what he believed was our destiny. Here is a taste: "The keys to the kingdom are changing hands. The future belongs to — artists, inventors, designers, storytellers, big picture thinkers. We will now reap society’s richest rewards and share its greatest joys."Daniel Pink, A Whole New Mind: Why Right Brainers Will Own The Future...

Continue reading →